We know how to combine understanding the consumer with knowledge about how to build strong brands. This is how we effectively support the Client in developing their business
Our work
In over 10 years of activity we have conducted almost 100 brand consulting projects. Get to know a few cases in which we helped Clients in developing their brands.
Insight
CONSUMER & MARKET INSIGHTWe can uncover consumers’ unsatisfied needs, market chances available for a brand, and the barriers which attenuate its development.
How we do it
Strategy
PRODUCT, BRAND & PORTFOLIO STRATEGY
We create and optimise brand strategies, strengthening their effectiveness.
How we do itInnovation
PRODUCT & BRAND INNOVATIONWe know how to develop innovations and convert them into new brand, product, or service concepts.
How we do it
Activation
COMMUNICATION & ACTIVATION PLANNING
We help Clients convert strategies or innovation concepts to a marketing action plan, adequate communication, or implementation guidelines for appropriate points of contact between the consumer and the brand.
How we do it
Meet the team
People from different industries, fields, and of different interests came together to create CPC – market research and advertising, psychology and marketing. Youth merges with experience, creativity with common sense, and generation X with generation Y, and it is this variety that produces creative and, importantly, current solutions for brands.
Natalia Anielska
Brand Consultant
Antoni Trela
Partner
Wojciech Giza
Senior Discovery Consultant
Stanisław Mencwel
Managing Director
Jan Gajda
Brand Consultant
Anna Rzeźnik
Strategic Director
Przemysław Wróblewski
Senior Brand Consultant
Jakub Rembiewski
Strategic Director
Małgorzata Wachnik
Administration Manager
Dagmara Maciuszko
Senior Discovery Consultant
Natalia Puciato
Brand Consultant
Grzegorz Markowski
Partner
Monika Borys
Junior Brand Consultant
They trusted us
Over the years we have worked for clients representing many different product and service categories, but, undoubtedly, we specialise in: FMCG, banking, and telecommunications. Each of the further mentioned brands stands for a significant project, often many projects. Our Clients include both the largest market players, as well as smaller companies which are challengers in their industries.