Consumer brand positioning
Defining brand strategies is the essence of our work. Discoveries from conducted analyses, choice of target groups, and initial direction and concept creating sessions finally lead us to choosing and noting the brand positioning – the brand’s promise, key benefits, attributes, values, personality, as well as other elements which define its attractiveness and distinctiveness.
Corporate brand strategy
The producer’s brand is becoming all the more important for consumers. Image of the organisation also has a key significance for different groups of its stakeholders – including employees, contractors, media, or society. Building the strategy for a corporate brand requires significant knowledge about its identity within the organisation, as well as the ability to include members of the company to co-create the brand, those who should identify with its vision, mission, and values.
Brand development
Expanding a brand can be used to build its strength or to be a way to use its strong position for business purposes. In both cases inaccurate expansions are easily obtained, hence a brand stretch should be conducted in a thought out manner. We consult on expansions, indicating safe and unsafe directions, as well as necessary corrections in brand strategies.
