We know how to combine understanding the consumer with knowledge about how to build strong brands. This is how we effectively support the Client in developing their business

Our work

In over 10 years of activity we have conducted almost 100 brand consulting projects. Get to know a few cases in which we helped Clients in developing their brands.

Play

Effective work on strengthening the brand’s market position, recognised with a Golden Effie award in 2014.

Soplica

Brand relaunch, based on the old Polish tradition of producing flavoured vodka.

PLL LOT

Brand positioning strategy addressing a new vision of the LOT Polish Airlines development on the Polish and foreign markets.

Carlo Rossi

Revision of and enhancing the strategy of the most popular wine brand in Poland.

Our services

See which brand management matters we can help you with:

Insight

CONSUMER & MARKET INSIGHT

We can uncover consumers’ unsatisfied needs, market chances available for a brand, and the barriers which attenuate its development.

How we do it

Strategy

PRODUCT, BRAND & PORTFOLIO STRATEGY

We create and optimise brand strategies, strengthening their effectiveness.

How we do it

Innovation

PRODUCT & BRAND INNOVATION

We know how to develop innovations and convert them into new brand, product, or service concepts.

How we do it

Activation

COMMUNICATION & ACTIVATION PLANNING

We help Clients convert strategies or innovation concepts to a marketing action plan, adequate communication, or implementation guidelines for appropriate points of contact between the consumer and the brand.

How we do it

Meet the team

People from different industries, fields, and of different interests came together to create CPC – market research and advertising, psychology and marketing. Youth merges with experience, creativity with common sense, and generation X with generation Y, and it is this variety that produces creative and, importantly, current solutions for brands.



Stanisław Mencwel
Managing Director


Aleksandra Jaworska-Surma
Partner


Grzegorz Markowski
Partner


Jakub Rembiewski
Strategic Director


Antoni Trela
Senior Brand Consultant


Dagmara Maciuszko
Senior Discovery Consultant


Wojciech Giza
Discovery Consultant


Marta Pierścieniak
Brand Consultant


Anna Rzeźnik
Brand Consultant


Przemysław Wróblewski
Junior Brand Consultant


Aleksandra Samborska
Researcher


Małgorzata Wachnik
Office Manager


Anna Lewandowska
Project Coordinator


Natalia Puciato
Brand Consultant

They trusted us

Over the years we have worked for clients representing many different product and service categories, but, undoubtedly, we specialise in: FMCG, banking, and telecommunications. Each of the further mentioned brands stands for a significant project, often many projects. Our Clients include both the largest market players, as well as smaller companies which are challengers in their industries.

Alcoholic drinks

  • Beam Spirits & Wine (Jim Beam)
  • Brown Forman (portfolio)
  • Grupa Żywiec (portfolio)
  • CEDC (Soplica, Carlo Rossi, Żubrówka)
  • Marie Brizard Wine & Spirits (Sobieski, Krupnik)
  • Kompania Piwowarska (Tyskie, Lech, Redds)

Drinks

  • Polski Lek (Plusssz)
  • Mondelez (Jacobs, Maxwell House, Crema)
  • Unilever (Saga)

Food

  • Mondelez/Kraft (portfolio)
  • Nutricia Unilever (portfolio)
  • Lisner ZT Kruszwica (Masło Roślinne)

Clothing and fashion

  • Artman (House)
  • Atlantic
  • LPP (Cropp)
  • Luxottica
  • Samanta
  • Tous
  • Triumph International Polska

Banks

  • BGŻ
  • BRE Bank
  • Deutsche Bank
  • Dogmat Ukraina
  • GE Money Bank
  • Getin Bank
  • Raiffeisen Polbank
  • Sygma Banque

Insurance

  • Aviva
  • Link4
  • Warta
  • ING/Nationale Nederlanden

Financial institutions

  • AASA
  • VISA

Telecommunications and media

  • Agora (Gazeta Wyborcza, Gazeta.pl, Sport.pl)
  • Bertelsmann Media (Świat Książki)
  • P4/Play
  • Onet
  • UPC

Cosmetics

  • Avon
  • Nivea
  • Unilever

Pharmaceuticals

  • Merck
  • PGF Hurt
  • Polpharma
  • Polski Lek

Durable goods

  • Philips Europe
  • Philips Polska
  • Skoda Polska

Services

  • PLL LOT
  • McDonald’s
  • Totalizator Sportowy

Retail

  • Allegro
  • Eurocash
  • Leroy Merlin
  • Lotos Paliwa
  • Ruch SA

Cities

  • UM Gorzów Wielkopolski
  • UM Lublin
  • UM Szczecin
  • UM Warszawa

Institutions and organizations

  • Biblioteka Narodowa
  • Fundacja Komunikacji Społecznej
  • Instytut Adama Mickiewicza
  • Muzeum Józefa Piłsudskiego
  • PL.2012

B2B

  • Ernst&Young Polska
  • Multibenefit
  • Rohlig Suus Poland
  • Zakłady Azotowe Puławy