LOT, as the national carrier, for years enjoyed a special esteem in Poland. With strong competition from traditional carriers and low cost carriers, LOT lost its position of the default choice among Poles. Additionally, regardless of its 80 years presence on the international market of carriers, the brand did not make a clear mark on the awareness of foreign travellers, who were unable to accredit it with any specific image features.
When we began our cooperation in 2015, LOT was getting prepared to open new exotic routes to Asia, and to modernise its aircraft fleet.